Sézane Launches New Philanthropic Pop-Up Boutique

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Time to get your passport at the ready, because fashion-focused travelers to Paris this spring will now want to add a new Sézane stop to the itinerary. Opening in March as part of the its five-year anniversary celebration, Sézane’s new Boutique Solidaire will be moving into the company’s former librarie space in the 2nd arrondissement. Designed in support of founder Morgane Sézalory’s goal to raise one million euros for non-profit causes, the store will be pioneering French fashion at its most feel-good. Think: limited edition stock pieces from past seasons, second-hand items, and lightly worn garments used for fashion shoots, all sold entirely in support of children’s charities. Consider it your chance to get your hands on a few must-have looks from past capsule collections, not to mention ultimate Sézane bragging rights.

Sézane founder Morgane Sézalory (bottom right) with looks from the brand. Images courtesy of sézane.com
Sézane founder Morgane Sézalory (bottom right) with looks from the brand. Images courtesy of sézane.com

The current Sézane format of selling stock will no doubt work in its favor to sell charity-benefitting items: thanks to its get-it-while-it’s-hot, limited-availability capsule collection model, founder Morgane Sézalory has made a sport out of online shopping, providing shoppers with an urgency (and excuse) to buy now. Offering boho-chic staples including knitwear, romantic blouses and pretty florals  all tempered with the Parisienne edginess of leather and on-trend denim  the young label has garnered legions of American fans.

As for the causes, Sézalory’s philanthropic efforts have already begun with the #Demain (tomorrow) rally cry and will be supporting children’s defense charity, La Voix de L’Enfant, before moving on to assist non-profits including Double Horizon, The Korhom Association, and kids’ soccer charity, Académie Paris Foot 18ème.

Sézane's Demain Tee. Image courtesy of sézane.com
Sézane’s Demain Tee. Image courtesy of sézane.com

Fortunately for those not jetting to Paris, there will be plenty of online options too, as each month will also coincide with the release a limited-edition boutique solidaire tee of which 10% of the proceeds will be donated. Simply look out for the latest design on the 21st of each month.

Looking good and feeling great about your purchase was never quite so fabulously façile. To show your solidarity in style, visit Sézane.com or as of March, 2018 head to the Boutique Solidaire at 3 Rue Saint-Fiacre, 75002 in Paris.

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