“There is a mistake that we’ve been making for a while, to believe that whales don’t cry,” sings Pomme
in the new music video for her song, “À pert de vue” (“Out of Sight”).
The 24-year-old chanson
-folk pop singer is known as an eco-warrior from previous songs like “Les séquoias,” but she’s stepping into more serious territory here. “À pert de vue” was released in February, with an album cover that simply read: “Attention aux belugas” (“Watch out for belugas”). The music video features a close-up on the artist’s face, which zooms out slowly over the course of three and a half minutes to reveal that she is lying on top of a whale. Her soft, clear voice is chilling as she sings: “How can I speak about this without my voice cracking? How can I tell you these things, the damage we cause?”
In an accompanying Instagram post
, Pomme writes: “How will the song help the St. Lawrence belugas? One of the great challenges of the St. Lawrence belugas is to get along in such a noisy world. To reduce its impact while continuing its essential work, GREMM wants to acquire a boat that is as quiet and clean as possible. Donations will therefore go towards the fundraising campaign for the purchase of this new boat. A portion of the funds will also be used to continue their efforts to raise awareness of the fascinating beluga whales.” GREMM
, the Group for Research and Education on Marine Mammals, is based in Canada.