LVMH Launches First Woman-Helmed Collection, Designed By Rihanna

Louis Vuitton. Christian Dior. Givenchy. Bulgari. Moët & Chandon. Veuve Clicquot. Celine. Fendi.

These are just a few of the brands owned by Louis Vuitton Moët Hennessy, commonly known as LVMH, one of the largest luxury brand conglomerates in the world. And now, the French company can add a new name to its list: Fenty. Despite having a name that sounds like a Chinatown Fendi knockoff, the fashion line, designed by Barbadian pop star Rihanna, has been much-anticipated, and its flagship pop-up in Paris had lines around the block to see what Bad Gal RiRi had to offer.

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This launch makes Rihanna the first woman, and youngest person ever (at 31 years old), to helm an LVMH luxury brand. This should seem surprising, but is it really? The fashion world has long been an industry with the face of a woman and the financial, creative, and executive backing of men, a sphinx head stitched onto a powerful and oftentimes repressive body of leadership.

This collaboration hints at a potential move in the right direction for the icon of stuffy old French money. But don’t be too quick to praise. Rihanna may be Rihanna, but she’s still just one woman in the sausage fest that is French fashion.