The French Foulard Is Fall’s Latest Trend

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Paris always hits home when it comes to the newest trends, even with the latest fashion craze: a typical French foulard. Impeccably sexy, coy, and the ultimate status of chic, a thin scarf is not necessarily an accessory but actually a French signal of confidence. It takes quite the bravery to put on the coveted headcover in days when fashion tends to wear less and less, making the scarf a luxury.

With Paris Fashion Week in full swing and the weather not on par, fashionistas are tying their hair back with a classic foulard. Originally a creation of Hermès, the square foulard was a sign of sophistication that only few could (and still can) afford. During World War I, these same silk creations concealed maps that only the Allies could crack. Though as times have changed, Hermès continues to pay homage to its history by printing the most elaborate scarves, and other brands have joined in on the efforts too. The best part: we’ve all got a few hiding in our closets, or waiting to be bought at the nearest thrift store. Here’s a compilation of our favorite French-girl foulard styles straight from this season’s runways, how to wear them, and where to get them.


Long, thin, twill scarf: 

Subtle and elegant in the form of a tie, the long foulard may be clipped on a ponytail or tied at the neck. (Options available at Urban Outfitters, All Saints, and elsewhere.) 

Bandana scarf: 

Featured is a classic camp bandana that was seen on every summer vacation from the 80s to present day. Props to you if you’ve got a vintage option, or else you can pop by your local vintage/thrift store for a $5 steal. (Find your nearest Goodwill here.) 

Tied to a bag: 

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Ever heard of the Paris Syndrome? Over twenty years ago, a Japanese psychiatrist working in France identified a peculiar phenomenon affecting tourists visiting the French capital who found themselves overcome with shock from Paris ‘not living up to expectations’. Around a million Japanese tourists travel here every year awaiting the fairy-tale vacation they once saw in a movie, and an average of twelve of them leave on a stretcher. But the good news is, the real Parisian fairytale is not lost. Eight years I’ve been in this city, and not a day goes by that I don’t experience some form of wonderment just from standing on a street corner or driving down an undiscovered street on my old putt- putting Mobylette. Stick with me and I’ll show you what I mean 🕵🏻‍♀️ #DontBeaTourist #Paris 📘Shop the book in bio ❤️ #Bookstagram

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When it comes to scarves, the creative canvas is open for any variation. Tie any of the scarves on this list onto a bag, a shoe, a piece of luggage, and you’ve got a statement.

Woven in your hair: 

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The hardest thing to navigate for me used to be change. Now it’s cost of opportunity: all the things you leave behind because of freedom of choice. Every single decision means you leave something behind, that you won’t live through a certain experience, or that you let someone down. It’s a constant juggle. ———————————————————— Lo más difícil para mí era el cambio. Ahora es el costo de oportunidad: todas las cosas que dejas atrás por la libertad de elección. Cada decisión significa que dejas algo atrás o que decepcionas a alguien. Es un malabarismo constante. ———————————————————— #journeyofabraid #paris #france #onbeing #metropolis

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This particular canvas style originates in Oaxaca and the featured fashionista made a few styles from material remains at Onda de Mar. Wrap the canvas into a braid and you’re sure to feel more confident.

Audrey Hepburn style: 

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Film’s “fairest” lady: The Films of Audrey Hepburn. “All I want for Christmas is to make another movie with Audrey Hepburn." said Cary Grant on completion of “Charade” (1963). Often referred to as “the best Hitchcock movie that Hitchcock never made” was in large part thanks to its stars Cary Grant and Audrey Hepburn as well as all its twists and turns. Seven studios had rejected the original screenplay when screenwriter Peter Stone turned it into a novel which was serialized in Redbook. It changed everything. A delightful romantic thriller with audiences shivering, laughing and guessing all the way thru, Director Stanley Donen created one of the most beloved and biggest commercial hits of his star’s careers. Filmed after Hepburn’s next release “Paris When Its Sizzles” (1964) it was released first due to “Sizzles” production problems. Set in Paris with a translator about to divorce her husband, a charming American, the CIA, spy’s and a motley crew from her husbands WWII OOS past, no one is exactly who you or Reggie (Hepburn) thinks they are which adds to the fun and the surprises. Composer Henry Mancini fresh from his own “Moon River” “Breakfast at Tiffanys” Oscar win created here one of his most enchanting scores. Costarring Walter Matthau, James Coburn and George Kennedy it was a box-office smash and Radio City Music Hall’s Christmas attraction. One of both Grant and Hepburn’s greatest hits, Hepburn was No.24 at the box-office in 1962 thanks to “Breakfast at Tiffany’s” (1961) and No.20 in 1964 due to “Charade” (1963).

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The ultimate foulard-icon Audrey Hepburn wears her the most memorable scarves in her movie Charade. Stop by a local vintage store, or perhaps Hermès, to pick out one to match your eye color. (Vintage options available at Brooklyn’s Dobbin Street Market, Feng Sway, and Beacon’s Closet.) 

Tied as a hair tie: 


Add volume to your hair then wrap it in your biggest lightweight scarf. (Options available on Etsy.)


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September 18: Kaia out in Milan. #kaiagerber

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The classic option really reminds us of camp, but if Kaia Gerber approves of it, so do we. The little handkerchief can upgrade any look, making it that much more special.