French Brand Rouje Opens a Pop-Up Store in New York

Photo credit: Rouje

Event Details

From Thursday, October 3, 2019

to Sunday, December 29, 2019


Rouje Pop-up

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Website

Location : Rouje Pop-up

Address : 345 Broome Street, NY, NY 10013

First there were pop-ups in Tokyo and Los Angeles, then a flagship in Paris, and now, finally, a pop-up in New York.

Rouje, the brand of French It-girl Jeanne Damas, hosts its first pop-up in New York in Nolita, from October 3 to December 29 this year. Located on Broome Street, the store will be open daily from 11 a.m. to 7 p.m.

Rouje’s look is inspired by the ’70s and French New Wave style. Combining flowy fabrics and flattering cuts with solids and florals, the brand epitomizes the effortless, edgy yet laid-back cool of French-girl style, with a bohemian twist.

The newest capsule collection, Soleil d’automne, released October 2, will be available at the pop-up along with other current collections of clothing and beauty products. On Wednesday, October 16, the store will host an exclusive launch of the new lip product, Le Velours.

Rouje can be shopped any time online, at Galeries Lafayette in Paris, and now at its flagship store in the second arrondissement.

Event Details

From Thursday, October 3, 2019

to Sunday, December 29, 2019


Rouje Pop-up


Website

Location : Rouje Pop-up

Address : 345 Broome Street, NY, NY 10013