French it-girl, Instagrammer-turned designer Jeanne Damas simultaneously opened the first storefront for her label, Rouje, adjacent to her first restaurant, Chez Jeanne, on the first weekend of Paris Fashion Week.
The city’s A-listers, including designer Simon Porte Jacquemus, publicist Lucien Pàges, model Constance Jablonski, and Instagrammer-model Louise Follain, amongst others populated Damas’ resto and store, and even took the party out on the Parisian streets.
The invitation featured Jeanne in a striped shirt with a beret, a baguette and of course the Eiffel Tower in the background. Damas enjoys this kind of Parisian cliché and her restaurant might be the most Parisian of all.
The young restauranteur grew up just above her parents’ restaurant in the 10th, but all on her own she decided to open the Rue Bachaumont in the 2nd arrondissement. Scrolling through Jeanne’s feed it is obvious that the mademoiselle spends a lot of time at cafes — socializing, eating, and painting her red pout. The cafe ceremony is essential in her life and so it is natural that she now has her own.
While the restaurant doesn’t seem to yet exist online and the menu is a secret, we’ve done our own research to discover goat cheese and fig pastries, French toast with berries, small burgers, tartines, and other beautifully simple comfort foods. A full menu is offered at lunch, shareable plates are available in the evenings, and a hearty brunch can be eaten on the weekends.
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And what better way to end a good French shopping trip than a lunch, or perhaps the inverse? Jeanne Damas is running the French-girl #goals scene and she invites her patrons to do the same: wear a vintage-inspired wrap-around dress, lounge on a couch with wine, eat mini grilled cheese sandwiches, and invite all your best friends in Paris to join. Judging from Damas’s friend group, it’s sure to be the hot spot of the who’s-who in Paris.
Chez Jeanne & Rouje
11 bis Rue Bachaumont, 75002
Hours of Chez Jeanne: Monday to Saturday, 12 p.m. to 10 p.m., Sunday, 12 p.m. to 6 p.m.
Hours of Rouje: Monday to Saturday, 11 a.m. to 7:30 p.m.; Sunday, 12 p.m. to 6 p.m.