California lovin’ has gone global.
The luxurious and legendary French department store Le Bon Marché routinely hosts pop-ups in their store. This fall’s pop-up, open since September 1 and closing on October 21, took inspiration from the Golden Coast for a Los Angeles theme.
With an emphasis on made-in-L.A. products from over 200 brands, the pop-up is selling all kinds of clothing, from jackets to swimwear, accessories, beauty products, home décor, and food items. It’s divided into three sections: sunrise, sunlight, and sunset.
Sunrise focuses on beauty, wellness and health food, to emphasize the ideals of self-care. Sunlight is the sportier, Venice Beach side of the city. Sunset is about — you guessed it — nightlife, with pieces highlighting Hollywood, vintage, and edginess. Besides the three sections, there’s a tattoo studio with L.A. artist Dr. Woo, yoga and Pound Fit classes, a flower bar, and a beauty salon for Hollywood-oriented treatments.
For food, stop in at the drive-in themed The Table (renamed from “La Table”) for good ol’ diner food and — what else — avocado toast.
“We tried to understand and curate the DNA of the city so we could recreate a true version of L.A. with rive gauche eyes,” says Le Bon Marché style director Jennifer Cuvillier to The Hollywood Reporter. The resulting collection really is the stereotype of L.A. in one space. And yet, as Le Bon Marché and 24 Sevres publicize it, the French roots cannot be fulled rejected, resulting in a distinctly European West Coast look.
Regardless of your intention to buy into the L.A. myth or not, it’s still worth a visit, if only to see the small skate ramp (Le Cube) in action.
Visit Le Bon Marché and its L.A. pop-up shop until October 21 at 24 Rue de Sèvres, 75007.