Started by restauranteur Benjamin Sormonte, baker and designer Elisa Marshall, and Michelin-star chef Armand Arnal, Maman has made waves as a chic bakery-café in Soho, Tribeca, Greenpoint, and the Samsung building since 2014 when the brand was founded. The new store’s décor fits in perfectly with the cool colors and homey touches of the Maman universe.
“We’ve been wanting to do something new for for a while. We’re often approached by retail stores, but we realized that it’d be great to do something ourselves,” explains Benjamin Sormonte of the brand’s first endeavor into retail. For the moment, Marché Maman is offering goods from Frédéric Fekkaï’s cosmetics brand, Bastide, the florist Flowergirl, Franco-Indian-inspired home décor brand, jamini, and Brooklyn ice cream maker, Milkmade, which uses flavors made by the boulangerie. French and Francophile parents will be thrilled to find Merci Bisous on the premise as well, offering French accessories and apparel for kids. The space also features a bar and terrace seating 40 which will soon be connected to Maman Bakery right next door. “The idea is to have a laboratory where everyone collaborates,” says Sormonte. “The more we groups we have, the better it is.”
Maman won’t be stopping there. The brand plans to open a more significant market based on French products in Dumbo before the end of the year.