Paris Launches New Initiative to Be “Sustainable Capital of Fashion” by 2024

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Good news eco-conscious style lovers, Paris is set to add a brand-new title to its long list of fashion credentials. Launched on January 28, Paris Good Fashion will now work to make Paris, the home of haute couture and birthplace of modern ready-to-wear, the new international capital of sustainable fashion by 2024.

Announced at Paris’s Institut Français de la Mode (the French Institute of Fashion), the initiative sees the office of Paris Mayor Anne Hidalgo join forces with a host of fashion stakeholders and influencers to integrate one of the nation’s most important creative industries into its vision for sustainability.

Since the UN Climate Change Conference was held in Paris in 2015, the Mayor of Paris has consistently looked for ways to clean up its fashion act.  After 2015’s COP21, the city threw support behind new textile industry efforts with the creation of La Textilerie, a multi-use space for eco-friendly fashion design, production and sales. And in 2016, the Mairie de Paris set out to make all public events green, including the city’s 27 fashion trade shows and 400 annual runway shows, which together welcome around 100,000 attendees.

Now five years before the world’s eyes turn to Paris for the 2024 Olympics, the city is looking to set a new gold-medal worthy standards in green fashion. Because, as Antoinette Guhl, deputy in charge of social economy and solidarity stated to fashion industry periodical WWD at the launch on Tuesday, “it’s our task to invent a new future of fashion.” Later adding in a Marie Claire France interview, “clothing has a bigger destiny than simply keeping us warm. They (clothes) change how we see the world.”

Green Fashion Paris 2024

Partnering with French fashion institute, the Institut Français de la Mode and the French Federation for Haute Couture, Paris Good Fashion will kick off with a program of events organized in partnership with the Mayor’s office. First off comes a special fashion forum aimed at mobilizing locals, then in April the city will host a line-up of fashion conferences. In September, a new digital platform designed to help consumers make informed fashion decisions will launch. And finally, an all-new fashion design prize which will culminate in a 2020 fashion exhibition showcasing winners’ work is set to soon be announced.

Spearheading the initiative alongside Paris Good Fashion will be fashion and luxury giant LVMH Louis Vuitton Moët Hennessey; the talent incubator, Eyes on Talent; fashion platform, Les Ateliers de Paris; the Ellen McArthur Foundation; and French department store Galeries Lafayette.

For the latest, follow Paris Good Fashion via www.paris.fr and prepare for trends that are stylish and green.

Featured image credit: Stock Photos from CatwalkPhotos/Shutterstock