Smallable – The Online Kids Department Store

A little girl standing in a room

(Sponsored Article) No longer do you have to run between 3 or 4 boutiques on the weekend to kit out your children, the kids department store that you have been dreaming of exists… and what’s handy is that it is 100% online! selects all of the best children’s brands for you. But what exactly can you find on Fashion, obviously, with big brand names such as Petit Bateau, Pom d’Api, Little Marc Jacobs or Stella McCartney Kids, but also top Parisian and international designers. Alongside the clothing and footwear, the website has a wide offering of the very best in kids’ interior design: decorative objects and furniture for nurseries or even teen bedrooms, not to mention the beautiful toys, with a particular focus on wooden toys and creative play. In total, more than 350 brands have been discovered from all over the world, perfect for parents that are looking for the most beautiful things for their children.

Launched in Paris almost 6 years ago, Smallable very quickly moved from the closed circle of trendy Parisians to winning over an international client base–parents who weren’t able to find what they were looking for in the larger chain stores’ lack of variety. This popularity began as a stroke of luck, but lasts as evidence that Smallable really does have what parents are looking for: today the website delivers to over 80 countries and does over half of its turnover internationally, a large portion of which comes from the United States.

Indeed, the founder of Smallable Cécile Roederer notes, “Our clients certainly come to us because of the convenience and ease of the internet–being able to make purchases at home in the evening once the children are asleep–but also for the selection of brands available. Even if our offering is expanding year on year, we try to maintain a coherent style and baseline. Our aim is not to offer all possible kids brands, but only those that we really love and from those brands we sell only the products that are the most attractive to us. Refusing to do everything in order to do it better remains our motto.”

And for those that need some inspiration when faced with so many choices, Smallable also issues a bi-monthly online magazine, full of advice and ideas.


Note: the “sponsored articles” are not articles created by the editorial board at French Morning. They are supplied by clients or written at the request of the client who determines the content.

A close up of a sign


Get your weekly dose of Frenchly’s news.

Read more

Frenchly newsletter.

A close up of a sign

Get your weekly dose of Frenchly’s news.

Frenchly Newsletter.

A close up of a sign

Get your weekly dose of Frenchly stuff.