How Rural France Made Jacquemus The Toast Of Paris

“I grew up in the middle of the fields, very simply. Without schedules, without rules. It was really a very free childhood. I could be what I wanted to be.”

For Simon Porte Jacquemus, founder and director of the French fashion house Jacquemus, being understanding one’s home, and where one’s strength lies, has always been important. He grew up in the small rural town of Brame-Jean, amidst a family of farmers, selling carrots at the market with his grandparents on weekends. In this video by i-D, the designer makes it clear that though he is a Parisian designer, with all the clout that brings, he will always be the little farm boy who once made a skirt for his mother out of a curtain and a Converse shoelace.

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Jacquemus brought this rural influence to his most recent Paris Fashion Week show–or rather, he brought the show to it. A hot pink runway through Provençal lavender fields… sounds like just what the designer ordered.